Customer Success StoryWhen done right, video testimonials or case studies can become your most effective marketing tools. They provide the audience with a concrete look at the work you do, while also enabling your real customers to give their own perspectives on experiences with your product or service. The key is finding an…

    Profile an Employee Elevate your talent. Produce an in-depth profile on one of your team members to highlight their particular skills and strengths. Portray their personality through interviews and candid footage. You could even call out their hobbies or personal interests. This helps to humanise your brand in the eyes of prospects while…

    Customer GratitudeExpress appreciation for your customers in the form of a video “Thank You” card. Invite employees to share genuine thoughts on why they love working with the companies they do. This can generate a lot of goodwill, projecting a conscious and considerate attitude.  

          How-To Video Audiences tend to find instructional videos among the most useful. Walk them step-by-step through solving a problem or overcoming a business challenge commonly experienced by your customers. At the end, invite them to reach out and learn more, or explore your website for more helpful content. Rand Fishkin’s Whiteboard…

      Live Broadcast Live video is a popular trend, offering an avenue for speaking directly to your audience in real-time while driving strong engagement rates. There are a number of ways to leverage this approach, but focus on taking advantage of the format with casual, off-the-cuff content.

      Product Demo Show your solution in action. This can obviously be a good method for familiarising people with your offering, but you’ll want to think critically about developing a good hook that compels someone to press play. This video from Unroll.me, an automated email unsubscribing service, frames its pitch around a universally…

        Narrate a Presentation This is an easy, low-barrier entry point for video marketing. No need to appear on camera, or deal with production equipment. Take one of your company’s most popular presentations and make it more robust by guiding viewers through it with spoken narration, adding insights and opinions.