Raconter une histoire de l’entreprise ou d’un produit. Le storytelling.
1. Tell a Story
Some believe that video storytelling is the future of content marketing. It’s hard to argue. Compelling stories can grab a viewer’s attention and keep them watching. Narratives formats will (or should) be present in many of the B2B video types listed here, but simply telling an anecdote to the camera you’d have otherwise written up for a LinkedIn update or blog post is an easy way to quickly create something worthwhile.