Idées WebTV N° 30 : Un peu d’autodérision !

      Product Demo Show your solution in action. This can obviously be a good method for familiarising people with your offering, but you’ll want to think critically about developing a good hook that compels someone to press play. This video from Unroll.me, an automated email unsubscribing service, frames its pitch around a universally…

          How-To Video Audiences tend to find instructional videos among the most useful. Walk them step-by-step through solving a problem or overcoming a business challenge commonly experienced by your customers. At the end, invite them to reach out and learn more, or explore your website for more helpful content. Rand Fishkin’s Whiteboard…